Think like a rockstar
I've read many of the slides in this presentation and I really don't see how it has anything to do with the resources that were posted. My reaction was positive and I enjoy this presentation a lot, however, because it is about artists and musicians and how they use their platform. It has a lot to do with the importance of fans. It doesn't really say much about planning. However, crowd sourcing is used because they show how celebrities use twitter and other networks in order to spread messages around through and from other people.
Our semester project has a lot of points that are required to be met and follow the planning guidelines quite well. I really have to think about what could be changed or improved.
When listing specific objectives, we only have to list 3. However, I think it would be beneficial if we listed any and all. Including benefits and positives.
Same goes with the target audience. Instead of only listing 3, list any audience that would benefit. This doesn't mean we have to be specific to the very name of each audience, but the general types of audience who the business department would really benefit.
I think that this is a good idea to solicit changes through the students because it is a way a crowd sourcing with us. We are the ones reading and learning about this so I think it is very beneficial that we have a say in how it goes and what we feel is right/wrong about it. Sometimes it is difficult to really focus on the topic because the topic is detailed and can be taken different ways and means many different things. I think it would have been interesting for you to have made a draft final project rubric that didn't have as much detail as the current one does and then ask us to give our input on it and discuss what we feel would benefit it or what could be added. Because the current one is very detailed and looks just right. I think that the assignment looks pretty intense to be honest. There are a lot of topics that need to be covered. However, it is necessary because it is the business division. It looks a little difficult for anyone who is new to social media marketing. I'm a little nervous!
Saturday, September 17, 2011
Sunday, September 11, 2011
Laws of Media.
In Laws of Media, McLuhan summarized his ideas about media in a concise tetrad of media effects. The tetrad examines the effects on society of any and all technology. It does this by dividing its effects into 4 different categories. Thus, displaying them simultaneously. The laws of the tetrad exist simultaneously rather than any other type of order. This allows the questioner to explore the grammar and syntax of the language of media. McLuhan departs from his mentor Harold Innis. Innis proposed that a medium reverses into an opposing form.
A medium is described as "any extension of ourselves" by McLuhan. This at first glance seems confusing.
The Medium is the Message.
The questions are...What does the medium enhance?
-What does the new media improve or enhance? Make possible or accelerate?
What does the medium make obsolete?
-What is pushed aside by the new media?
What does the medium retrieve that had been obsolesced earlier?
-What earlier action is brought back into play by the new form?
What does the medium flip into when pushed to extremes?
-What is the potential reversal of the new form?
When viewed visually, a tetrad can be seen as four diamonds forming an X, with the name in the center. The two diamonds on the left of a tetrad are the Enhancement and Retrieval qualities. Both of which are Figure qualities. The two diamonds on the right are the Obsolescence and Reversal qualities, And those are Ground qualities.
The tetrad is designed as a pedagogical tool. All laws start out as questions based on historical, social, and technological knowledge of the subject.
Quote- "The medium is the message" tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium. With this early warning, we can set out to characterize and identify the new medium before it becomes obvious to everyone - a process that often takes years or even decades. And if we discover that the new medium brings along effects that might be detrimental to our society or culture, we have the opportunity to influence the development and evolution of the new innovation before the effects becomes pervasive. As McLuhan reminds us, "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force." (McLuhan 199)
In Social Media Marketing, using these tools can be very beneficial and deal breaking. If certain changes aren't noticed or made, the marketing process can be flawed.
Monday, August 29, 2011
Guidelines.
5 general guidelines for Social Media Marketing..
1. Connect! When using social media marketing, you must be able to connect with people. And also, be good at it! Useful information about connecting.
2. Don't be biased & don't purposely try to upset people in your actions. Your websites and forms of campaigning yourself/product should be done tastefully and attractively. No one wants to jump on board with something/someone unappealing.
3. Have fun with your site or form of selling yourself/product. Websites that promote bands/products/services should be interesting to look at. They need to make you intrigued or at least make you want to click around! If a site or add can make you smile, that is a plus! Social Outbreak!
4. Do not mix business with your personal life. Unless you are a musician, than in many cases, people enjoy hearing personal announcements, tweets, etc! If you are promoting a product or your business, keep it real, keep it on topic. Business pages should be all about the business. That's not saying they cannot be fun, but do not get ahead of yourself and think people are interested in what you are doing over the weekend. Unless your client base is THAT personal with you. Be professional and only state the things you would want to hear from a business/product/service.
5. Update and stay positive! No one wants to check out a site and see outdated information or negativity that they do not agree with.
Social Media Marketing allows a lot of personal connection which is a very big positive. Being able to interact with your fan base/client base is a big turn on for the campaign! It gets people involved and can also help you out a lot with suggestions and ideas! The people voice counts too! You receive instant feedback and can gain a lot of face time! You must also be reliable and trustworthy. You control your clients a lot by your information and credibility. Would you take information from a site that can never get it right? You must make sure any website you use information off of is not a scam!
Blogger, Amanda, had some very good points of the pro's that come with Social Media Marketing.
Monday, August 22, 2011
Getting Social.
Social Media Marketing can be defined in many ways and used in even more. This blog right here is a Social Media Marketing tool. It is a way for people to send out messages that contain video/picture/audio information about any given topic expressing feelings or advertising. The internet can take something small and campaign it into something big. You can get your thoughts and words out there. Whether they are about yourself, a band, a product, a person. Anything. It's a way for the world to see things in a more influential way. People use all sorts of tools to spread information about things.
Facebook, Myspace, Twitter, Youtube, etc. All of these popular social networking websites are not only used for friendly interaction and watching hilarious videos of people doing stupid things, but they are also used for getting names out there. Some very famous musicians were discovered through Myspace and Youtube. Who is to say these social networking sites are all useless? The internet is crucial in this day and age. Especially for marketing products. Imagine a world without the internet, TV, magizines, newspapers, or radio. How would we find out about new advances in...well, anything? News wouldn't exist nor would it spread. We would all be living day by day in a world without expression and discovery. Not only that, but there would be no sales in products. Most purchases come from people who see the advertisements. It catches their eye. What we hear about them is what really triggers us to make the investment as well. If none of the word of mouth existed from the Social Media Marketers, we wouldn't buy anything because we wouldn't know of it's existence.
A good example of how Social Media Marketing works is Machine Gun Kelly's Flash Mob at Southpark mall that was spread via twitter to promote him being signed to Bad Boy records and establishing how much he loves his hometown of Cleveland, Ohio. He spread the word of this mob on his twitter account and that spread rapidly bringing hundreds of screaming fans to Southpark Mall. This was not only a promoting tool for him but also a fun way for him to connect with his city regardless of the fact that the mob had ended by the time it started. With advances in technology, not only was the flash mob tweet viewable on computers, but also on cell phones. Social Networking sites can spread news faster than word of mouth.
Machine Gun Kelly posted..
"Today we flash mob NO MATTER WHAT! 5pm at SouthPark mall in the foodcourt, wear disguises, dont move to you hear 'Cleveland' play then RAGE!" The flash mob made national news and is still being discussed. Machine Gun Kelly was arrested and he kept fans up to date with all that was occurring. For someone who is hardly famous, he sure marketed himself out very well to get some very up close and personal footage from the media.
http://www.socialmediamarketing.com/
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