Entry 4

Think like a rockstar
I've read many of the slides in this presentation and I really don't see how it has anything to do with the resources that were posted. My reaction was positive and I enjoy this presentation a lot, however, because it is about artists and musicians and how they use their platform. It has a lot to do with the importance of fans. It doesn't really say much about planning. However, crowd sourcing is used because they show how celebrities use twitter and other networks in order to spread messages around through and from other people.

Our semester project has a lot of points that are required to be met and follow the planning guidelines quite well. I really have to think about what could be changed or improved.
When listing specific objectives, we only have to list 3. However, I think it would be beneficial if we listed any and all. Including benefits and positives.
Same goes with the target audience. Instead of only listing 3, list any audience that would benefit. This doesn't mean we have to be specific to the very name of each audience, but the general types of audience who the business department would really benefit.

I think that this is a good idea to solicit changes through the students because it is a way a crowd sourcing with us. We are the ones reading and learning about this so I think it is very beneficial that we have a say in how it goes and what we feel is right/wrong about it. Sometimes it is difficult to really focus on the topic because the topic is detailed and can be taken different ways and means many different things. I think it would have been interesting for you to have made a draft final project rubric that didn't have as much detail as the current one does and then ask us to give our input on it and discuss what we feel would benefit it or what could be added. Because the current one is very detailed and looks just right. I think that the assignment looks pretty intense to be honest. There are a lot of topics that need to be covered. However, it is necessary because it is the business division. It looks a little difficult for anyone who is new to social media marketing. I'm a little nervous!

Laws of Media.

In  Laws of Media, McLuhan summarized his ideas about media in a concise tetrad of media effects. The tetrad examines the effects on society of any and all technology. It does this by dividing its effects into 4 different categories. Thus, displaying them simultaneously. The laws of the tetrad exist simultaneously rather than any other type of order. This allows the questioner to explore the grammar and syntax of the language of media. McLuhan departs from his mentor Harold Innis. Innis proposed that a medium reverses into an opposing form.
A medium is described as "any extension of ourselves" by McLuhan. This at first glance seems confusing.

      The Medium is the Message.

The questions are...

What does the medium enhance?

-What does the new media improve or enhance? Make possible or accelerate?

What does the medium make obsolete?

-What is pushed aside by the new media? 

What does the medium retrieve that had been obsolesced earlier?

-What earlier action is brought back into play by the new form?

What does the medium flip into when pushed to extremes?

-What is the potential reversal of the new form? 

When viewed visually, a tetrad can be seen as four diamonds forming an X, with the name in the center. The two diamonds on the left of a tetrad are the Enhancement and Retrieval qualities. Both of which are Figure qualities. The two diamonds on the right are the Obsolescence and Reversal qualities, And those are Ground qualities. 

The tetrad is designed as a pedagogical tool. All laws start out as questions based on historical, social, and technological knowledge of the subject. 

Examples

Quote- "The medium is the message" tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium. With this early warning, we can set out to characterize and identify the new medium before it becomes obvious to everyone - a process that often takes years or even decades. And if we discover that the new medium brings along effects that might be detrimental to our society or culture, we have the opportunity to influence the development and evolution of the new innovation before the effects becomes pervasive. As McLuhan reminds us, "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force." (McLuhan 199)

In Social Media Marketing, using these tools can be very beneficial and deal breaking. If certain changes aren't noticed or made, the marketing process can be flawed.