Social Media Marketing can be defined in many ways and used in even more. This blog right here is a Social Media Marketing tool. It is a way for people to send out messages that contain video/picture/audio information about any given topic expressing feelings or advertising. The internet can take something small and campaign it into something big. You can get your thoughts and words out there. Whether they are about yourself, a band, a product, a person. Anything. It's a way for the world to see things in a more influential way. People use all sorts of tools to spread information about things.
Facebook, Myspace, Twitter, Youtube, etc. All of these popular social networking websites are not only used for friendly interaction and watching hilarious videos of people doing stupid things, but they are also used for getting names out there. Some very famous musicians were discovered through Myspace and Youtube. Who is to say these social networking sites are all useless? The internet is crucial in this day and age. Especially for marketing products. Imagine a world without the internet, TV, magizines, newspapers, or radio. How would we find out about new advances in...well, anything? News wouldn't exist nor would it spread. We would all be living day by day in a world without expression and discovery. Not only that, but there would be no sales in products. Most purchases come from people who see the advertisements. It catches their eye. What we hear about them is what really triggers us to make the investment as well. If none of the word of mouth existed from the Social Media Marketers, we wouldn't buy anything because we wouldn't know of it's existence.
A good example of how Social Media Marketing works is Machine Gun Kelly's Flash Mob at Southpark mall that was spread via twitter to promote him being signed to Bad Boy records and establishing how much he loves his hometown of Cleveland, Ohio. He spread the word of this mob on his twitter account and that spread rapidly bringing hundreds of screaming fans to Southpark Mall. This was not only a promoting tool for him but also a fun way for him to connect with his city regardless of the fact that the mob had ended by the time it started. With advances in technology, not only was the flash mob tweet viewable on computers, but also on cell phones. Social Networking sites can spread news faster than word of mouth.
Machine Gun Kelly posted..
"Today we flash mob NO MATTER WHAT! 5pm at SouthPark mall in the foodcourt, wear disguises, dont move to you hear 'Cleveland' play then RAGE!" The flash mob made national news and is still being discussed. Machine Gun Kelly was arrested and he kept fans up to date with all that was occurring. For someone who is hardly famous, he sure marketed himself out very well to get some very up close and personal footage from the media.
http://www.socialmediamarketing.com/
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