Case Study.

Little River Pet Resort

I work at a boarding kennel called Little River Pet Resort. We just began using Facebook as a Social Media Channel and it has been a big success! We have a Youtube channel as well where we have a few videos of our facility, including one from being on the news! I believe LRPR’s goals with the social media channel that they use are basic. They are a locally owned business that is very tight knit with the surrounding communities. They want to hold a strong bond with their clients by providing them with an up-close look at what their pets are doing while they are away from home. They have over a dozen photo albums currently where they continuously update photos each day of the guests at the resort so families can feel more at ease knowing what their pets are doing rather than picturing them sitting alone in a kennel building all day, bored and neglected.  Not only do they frequently upload photos, but videos as well while interacting with clients who post on the walls asking about how their pets are doing. They have done a great job at keeping their clients up to date with the current expansion project that is going on and their nomination on Fox 8’s Engers Hot List where they are currently in 1^st place out of 30 boarding kennels! LRPR gets back to posts and messages very fast which makes clients feel even more welcome and at home with their pets.

 The customers’ goals are to be able to see their pets on the website, stay up to date with what is going on at the facility, and to find information that they are looking for such as directions, location, testimonials, etc. The use of Facebook has benefitted the facility in many ways. Clients love to see photos of their pets while they are away. It makes them feel more at ease being able to see their pet enjoying themselves. Many kennels do not offer this, and if they do, they charge a price. The photos are displayed on Facebook and we offer them a link to go to even if they do not have a Facebook to log into. LRPR’s Facebook page makes it very easy for others to interact with other pet owners and clients as well as the staff.

They do a very good job at achieving the goals that the clients have by viewing the page. Everything is very easy to read and their news feed is filled with things that pertain to the facility and information that benefits dog owners. Anyone can view it and there is no negativity. I believe that LRPR makes good use of their Social Media Channel because they make it so much easier for families to contact them and view photos of their pet. We used to do “photo report cards” which cost money. However, now we use Facebook and pictures are available for free, even to print out at your own will. It’s more convenient for pet owners and easy to access. It only takes seconds to get to and always brings a smile to clients’ faces. Not only can they gain useful information about boarding, but they can see it for themselves!